Faça Vc
Project goal:
Creation of screens for Totem for custom creation of t-shirts, for the physical stores of the Brazilian brand Reserva
UI design
Information Architecture
Prototype
Understanding the requirements
Reserva is a Brazilian high fashion and streetwear brand, created in 2004 in Rio de Janeiro, but which has stores spread throughout Brazil. The demand for this project was to create a physical experience for creating personalized t-shirts in physical stores.
In the case of this project, we already knew that the client wanted a totem, the size of the interface and the need he wanted to solve. I was responsible for creating a better experience on the totem screens, so that the store's customers could easily and quickly customize their t-shirts.
Reserva already had a very strong visual identity, considering branding and reflected in digital media. I tried to use the same visual language to build the screens, which was well received by the stakeholders who didn't ask for many changes throughout the project.
For me, this project was very significant because I could observe it in real life, including how users interacted with the store totems.
